UTM Generator: Free & Instant Campaign URL Builder

Simple UTM Generator for Everyday Marketers

Eliminate the guesswork in your marketing data. This Free UTM Generator (also known as a Campaign URL Builder) automates the process of creating tracking links for Google Analytics (GA4), Mixpanel, and other attribution tools. Ensure consistent data entry, avoid formatting errors, and track the exact ROI of every link you share.

What is a UTM Generator?

A UTM Generator is a simple tool that helps you create URLs with UTM parameters so you can track the performance of your marketing campaigns.

UTM parameters are small tags added to the end of a link—like ?utm_source=facebook&utm_medium=cpc—that tell analytics tools where your visitors came from.

With this UTM Builder, you don’t need to manually type parameters or worry about formatting. The tool automatically generates clean, accurate, and trackable links for any channel.

Why UTM Tracking Matters

If you’re running ads, posting on social media, emailing customers, or working with influencers, you need to know which campaigns actually work .

Without UTM parameters, traffic from emails, social ads, and influencer posts often gets lumped into "Direct" or "Referral" buckets in your analytics.

• Precise Attribution: Know exactly which tweet, newsletter, or ad creative drove the sale.
• Platform Comparison: Measure whether Facebook CPC is outperforming TikTok Organic.
• ROI Calculation: Tie revenue directly back to specific marketing campaigns.
• Data Hygiene: Prevent fragmented data caused by typos (e.g., "facebook" vs "FaceBook").

How to Build a UTM Link

Just fill in 3–5 simple fields, and the tool will create a full tracking link for you:

1. Website URL: Paste the full link to your landing page (e.g., https://yoursite.com).
2. UTM Source: Input where the traffic is coming from (Facebook, Google, TikTok, newsletter, influence, etc.)
3. UTM Medium: The type of traffic (cpc, organic, referral, email, paid-social, etc.)
4. UTM Campaign: Use a distinct name to group data/ specific campaign (e.g., summersale2025; onboarding_v2)
5. Optional (UTM Content / UTM Term): precise tracking for keywords or ad variations. Useful for A/B ads, keywords, creatives.
6. Generate: Click to create your full URL instantly.

Who Should Use a UTM Link Generator?

• Marketers & Growth Teams: Track paid ads, organic posts, landing pages, and experiments.
• Content Creators / KOLs: Send brands clean, trackable performance links.
• Businesses & eCommerce: Measure every campaign to increase conversions.
• Agencies: Keep UTM formats consistent across clients and channels.

Best Practices for UTM Naming

To keep your analytics reports clean, adhere to these strict naming conventions:

• Lowercase Everything: Analytics tools are case-sensitive. Email and email will show as two different sources. Always use lowercase.
• No Spaces: URLs cannot contain spaces. Use underscores (_) or hyphens (-) instead (e.g., summer-sale not summer sale).
• Be Consistent: Don't mix terms. If you use facebook for paid ads, don't switch to fb later unless you want fragmented data.
• Keep it Simple: Avoid using internal ID codes that make the URL look suspicious to users.
• Don’t use special characters like ?, &, #.